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National Semiconductor to Highlight New Analog Technologies for Consumer Products at CES 2005

CES is a Showcase for Analog Innovations that Drive Consumer Preferences


Dec 16, 2004

December 16, 2004 - National Semiconductor (NYSE: NSM) will showcase its newest analog technologies for portable consumer products at the Consumer Electronics Show in Las Vegas in January 2005.  The company’s program at CES includes speakers, product announcements and executive interviews.

“No matter where you’ll look, CES will be a showcase for analog technology,” said Suneil Parulekar, senior vice president of National’s Analog Products Group.  “Analog arms portable consumer devices --- such as cell phones --- with better sight, sound, connectivity and longer battery life.  In larger consumer products, from LCD TVs to power electronics in cars, analog enables the crystal clear sound, sharper images and energy-saving features that consumers want.”

National’s Spotlight Products for CES include:

  • Three Boomer® audio amplifiers that drive ultra-thin ceramic and piezoelectric speakers.  These industry-first Boomer amps enable the realization of ceramic speaker solutions in high volume. As a result, end users can expect to enjoy thinner cell phones, longer battery life and great sound.     
  • The first in a new product family of multi-functional, dynamically programmable single-chip power management units designed to power application processors based on ARM technology, including Intel’s XScale processor. This device integrates 12 power domains for increased efficiency and reduced board space.

National’s Featured Speakers at CES:

  • Peter Henry, National’s vice president of Portable Power Systems, will discuss effective power management technologies for mobile consumer products at two events:

    Digital Hollywood CES Game Power
    Date: January 5, 2005

    Time: 12:30 p.m.- 1:45 p.m.
    Location: Las Vegas Convention Center, Second Floor, North Hall
    Panel Topic: Game Power on the Inside: Chips, Optical Technology and Microprocessors

CONNECTIONS at CES: The Digital Home Conference and Showcase
Date: January 6, 2005
Time: 12 p.m. - 1:15 p.m.
Location: Las Vegas Convention Center, South Hall, Room 105-106
Panel Topic: Fun on the Run: Portable Devices

  • Noel Baisa, principal technical marketing engineer for National’s Device Connectivity Division, will discuss changes and challenges in automotive electronics, telematics and infotainment.  National Semiconductor’s connectivity processors provide an easy and cost-effective way to connect different types of devices via wide-area, local-area or personal-area networks in automotive environments.  The onboard applications include hands-free communication devices, information and entertainment devices and off-board automotive GPS navigation systems.

    Consumer Telematics Seminar
    Date: January 5, 2005
    Time: 4 p.m.
    Location: Rio Casino & Resort
    Panel Topic: How Can Consumer Electronics Functionality Be Kept Up-to-date in Cars?

Executive Interviews at CES: 
Executives representing National’s strategic analog and consumer segments will be available throughout CES for meetings with analysts and media.  Participants include Mike Polacek, vice president, Audio; Peter Henry, vice president, Portable Power Systems; Nikhil Balram, chief technology officer, Displays; and several others.
All meetings will be held in National’s suites at the Hilton Hotel, 3000 Paradise Road, Las Vegas.  Interviews may be scheduled before CES by contacting Naomi Mitchell at 408-721-2142 or naomi.mitchell@nsc.com
. To schedule an interview during the show, contact Jeff Weir, public relations director for National Semiconductor, at 408-242-4827 (cell).

About National Semiconductor
National Semiconductor, the industry's premier analog company, creates high- performance analog devices and subsystems.  National's leading-edge products include power management circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets include wireless handsets, displays, PCs and laptops.  The company's analog products are also optimized for numerous applications in a variety of electronics markets, including medical, automotive, industrial, and test and measurement.  Headquartered in Santa Clara, California, National reported sales of $1.98 billion for fiscal 2004, which ended May 30, 2004.  Additional company and product information is available at www.national.com