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National Semiconductor and Avnet Electronics Marketing Launch Avnet.National.com

Innovative, Two-Company Business Model and Advanced Web Site Enable Power Systems Designers to Slash Time-to-Market for New Products

Jan 11, 2005

SANTA CLARA, CA and PHOENIX, AZ - January 11, 2005 - National Semiconductor Corporation (NYSE:NSM) and Avnet Electronics Marketing, an operating group of Avnet, Inc., (NYSE:AVT) today announced the availability of avnet.national.com, a new Web site integrating complete education, design and prototyping tools, data sheets, applications notes, product selection guides, order capability and manufacturing support in a single, easy-to-use online location.

The avnet.national.com site simplifies and streamlines the new product process from definition through end-of-life. Avnet.national.com is specifically designed to meet the design needs of small-to-mid-sized electronics companies. By using the avnet.national.com Web site, users have instant access to the combined resources of two major electronics suppliers for technical discovery, design support, materials planning, inventory management, prototyping, internal and external manufacturing, as well as end-of-life data for thousands of products.

In its initial launch, the avnet.national.com site focuses on power supply solutions for portable electronics applications. The site features links to fully interactive solutions diagrams for portable devices such as point-of-sale printers, pH meters, carbon monoxide detectors and wireless radiofrequency device locators. Through avnet.national.com, engineers have instant access to:

  • Battery management products that blend maximum performance with outstanding efficiency 
  • Collaborative engineering support from conceptual design through volume manufacturing 
  • Web-based design tools such as National’s WEBENCH® and Avnet’s PartBuilder™ online technical training 
  • A detailed application note for powering FPGAs as well as sample kits with battery management and low-power ICs matched to the FPGAs

A special ongoing feature of the avnet.national.com site is an in-depth technical article by a well-known industry expert. This month EDN Contributing Editor Nicholas Cravotta explores the issue of battery safety in a comprehensive four-page illustrated article that is packed with tips and expert design advice.

“National is the world’s number one supplier of regulator and reference power management integrated circuits and Avnet is a leading distributor of high-technology components,” said Mike Despotes, vice president, North American Marketing and Sales at National. “Avnet.national.com is specifically designed to give design engineers the fastest possible access to the combined products, services, tools and expertise of both companies.”

“Power management and signal-chain solutions demand a system-level approach,” said Ed Smith, senior vice president, director of sales at Avnet Electronics Marketing. “Avnet Electronics Marketing and National Semiconductor are working together to bring design engineers a powerful online tool in a single, easy-to-use environment.”

Visitors to avnet.national.com may learn the latest analog design information at National’s online distance learning facility, Analog University®, which now features more than 100 free self-paced classes. The recently announced interactive product selector Solutions.National.com enables users to visualize an application, then quickly select the optimum components. National's new online research tool, Knowledge Base (knowledgebase.national.com), is designed to work closely with Analog University. Knowledge Base offers immediate access to 1,820 data sheets, 750 applications notes, 350 frequently asked questions (FAQs) and the National Edge online monthly magazine. In addition, avnet.national.com users have instant access to National’s design tools for analog products, including the WEBENCH® environment for wireless, power, amplifiers and the recently announced audio environment. Today, the WEBENCH user community around the world has grown to more than 80,000 design engineers.  Nearly 20,000 designs are created every month. For “techno-tainment,” users can always log into the latest edition of the Bob Pease Show for a lively, informative seminar on analog technologies.

Visitors to the website also may access resources developed by Avnet Design Services. They can order customized sample kits and reference designs, register for a Web seminar featuring National’s portfolio of solutions for portable applications, order a power supply design kit featuring National technologies and much more.

About Avnet Electronics Marketing
Avnet Electronics Marketing is the largest operating group of Phoenix-based Avnet Inc. (NYSE:AVT), a Fortune 500 company with fiscal 2004 sales of over $10 billion, and one of the world's largest technology marketing, distribution and services companies. Avnet Electronics Marketing distributes semiconductors, interconnect, passive and electromechanical components from leading manufacturers. The company markets, inventories and adds value to these products and provides world-class supply-chain management and engineering design services, such as device programming and connector and cable assembly. Avnet Electronics Marketing serves customers in 68 countries. The company's Web site is located at www.avnet.com/

About National Semiconductor
National Semiconductor, the industry's premier analog company, creates high-performance analog devices and subsystems.  National's leading-edge products include power management circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets include wireless handsets, displays, PCs and laptops.  The company's analog products are also optimized for numerous applications in a variety of electronics markets, including medical, automotive, industrial, and test and measurement.  Headquartered in Santa Clara, California, National reported sales of $1.98 billion for fiscal 2004, which ended May 30, 2004.  Additional company and product information is available at www.national.com
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