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National Semiconductor’s Display Technology and Products Receive DesignVision Award from International Engineering Consortium

National’s Point-to-point Differential Signaling Architecture and Chipset Recognized as “Most Unique and Beneficial” to the Electronics Industry

Feb 1, 2005

February 1, 2005 – National Semiconductor Corporation (NYSE:NSM) today announced that the International Engineering Consortium (IEC) has honored National’s PPDS™ (Point-to-Point Differential Signaling) technology and chipset with a DesignVision Award.  The award was given in the semiconductors and ICs category, one of nine categories in the IEC’s annual awards program that recognizes the technologies, applications, products, and services judged to be “the most unique and beneficial” to the industry.

"The International Engineering Consortium is pleased to recognize National Semiconductor with a DesignVision Award.  As you look at National and the other honorees, it is clear that the spirit of innovation that has always fueled the electronic design and semiconductor industry is still going strong," said John Janowiak, Senior Director of the International Engineering Consortium.  National Semiconductor's Point-to-Point Differential Signaling architecture and chipset were selected from among dozens of entries.

"We are honored that the International Engineering Consortium chose National’s PPDS architecture and chipset for a DesignVision Award," said Jeff Andersen, marketing director for National’s displays division.  "This award recognizes the dedication and diligent work that our division has put forth over the last two years.”

This year's awards were judged by a panel of industry experts and presented during a special media reception at the DesignCon 2005 event in Santa Clara, Calif., on Feb. 1, 2005. 

About National’s PPDS Architecture and Chipset
National Semiconductor’s PPDS architecture and chipset is the next-generation intra-panel interface targeted for the needs of the emerging LCD TV market.  The architecture provides features such as independent gamma curves for red, green, and blue subpixels; dynamic gamma control; and advanced color management and panel driver techniques.  The interface also reduces total system cost by simplifying the intra-panel interface and reducing the number of external components.  Users realize improved overall product performance with a lower overall system cost.  Further information on the PPDS architecture and chipset is available at http://www.national.com/appinfo/fpd/ppds.html
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Note to Editors:  To view a high-resolution downloadable photo of National’s PPDS technology, visit National's photo gallery at http://www.national.com/company/pressroom/gallery/display.html.

About National Semiconductor
National Semiconductor, the industry's premier analog company, creates high-performance analog devices and subsystems.  National's leading-edge products include power management circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets include wireless handsets, displays, PCs and laptops.  The company's analog products are also optimized for numerous applications in a variety of electronics markets, including medical, automotive, industrial and test and measurement.  Headquartered in Santa Clara, Calif., National reported sales of $1.98 billion for fiscal 2004, which ended May 30, 2004.  Additional company and product information is available at www.national.com
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