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National Adds SASCO to Complete Arrow Central Europe Distribution Relationship

Feb 11, 2005

February 11, 2005 - National Semiconductor Corporation and Arrow Electronics, Inc., announced today an effort to increase mutual demand creation activities for National’s analog integrated circuits throughout Central Europe. As an important element, National has appointed SASCO GmbH, Arrow’s specialised design-in distributor, to capitalise on the companies’ demand creation strengths throughout the Central European distribution network.

With 18 experienced field application engineers and proven expertise in providing complete solutions from a focused linecard strategy, SASCO will make a powerful addition to National’s strength in Central Europe. Working in collaboration with complementary partners across the SASCO linecard will allow National to further deliver high-quality analog design wins including its industry-leading power management and amplifier products.

Ray Sinclair, sales and distribution director at National Semiconductor Europe said, "We are delighted to extend our Central Europe relationship with Arrow to include SASCO. National's broad market analog capabilities complement SASCO's existing linecard suppliers in providing unique solutions to their customers who clearly value the excellent support they receive from the SASCO organisation.”

Michael Knappmann, managing director of SASCO, added, “We are extremely pleased to work with National and to use our unique design-in expertise to bring National’s leading-edge analog solutions to our customers. I believe National’s strong analog portfolio is the perfect complement to our linecard. We are all delighted to be National’s distribution partner for its industry leading power management and amplifier products.”

About National Semiconductor
National Semiconductor, the industry's premier analog company, creates high-performance analog devices and subsystems.  National's leading-edge products include power management circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets include wireless handsets, displays, PCs and laptops.  The company's analog products are also optimized for numerous applications in a variety of electronics markets, including medical, automotive, industrial, and test and measurement.  Headquartered in Santa Clara, California, National reported sales of $1.98 billion for fiscal 2004, which ended May 30, 2004.  Additional company and product information is available at www.national.com
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About SASCO
SASCO is part of Arrow Electronics, Inc., one of the world's largest distributors of electronic components and computer products and a leading provider of services to the electronics industry. SASCO has 15 offices in Central Europe. As the Distributor with 3-D-Concept (Design Driven Distributor), SASCO accompanies design engineers throughout the entire design cycle, from product definition to production. The company was founded in 1966 and is headquartered in Putzbrunn near Munich.