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National Semiconductor to Introduce New Power Management Products at Applied Power Electronics Conference and Expo

• National Showcases Power Management Technology at APEC

• Three National Power Experts Speak at the Conference

Feb 28, 2005

February 28, 2005—National Semiconductor Corporation (NYSE:NSM) will showcase its newest power management technology at the Applied Power Electronics Conference and Expo (APEC) in Austin, Texas, March 6-10.  National will introduce new pulse-width modulation (PWM) controllers and a high-voltage buck regulator, and provide product demonstrations in its booth (number 606/608).

In addition to demonstrating these new products, National will also exhibit its WEBENCH® online design tool for power management applications, as well as a tear-down of a popular consumer product that utilizes National’s power management solutions.  Three of National’s technical experts will speak on a range of power management topics during the conference.

National’s Featured Speakers at APEC:
Tuesday, March 8

Speaker: Jeff Nilles, MTS Analog Design Manager, and Chunping Song, Design Engineer
Session 7 Voltage Regulator Modules
Time: 8:30 a.m. - 12 p.m. 
Location: Governor's Ballroom, Salon D
Topic: Accuracy Analysis of Hysteretic Current-Mode Voltage Regulator

Thursday, March 10

Speaker: Wei Gu, Staff Applications Engineer
Session 23 Analysis and Control of Non-Isolated DC-DC Converters
Time: 8:30 a.m. - 12 p.m.
Location: Governor's Ballroom, Salon D
Topic: Small Signal Modeling for Current-Mode Controlled Cuk and SEPIC Converters

Press Interviews at APEC
National’s power management experts will be available for press and analyst interviews throughout the conference.  To schedule an interview before or during APEC, please contact Megan Carter at (408) 721-6929, (408) 930-7624 (cell) or at
megan.carter@nsc.com

About National’s Power Management Products
National Semiconductor is the number one supplier of power management ICs with 12.8 percent market share, according to iSuppli’s 2004 voltage regulator/reference survey.  National’s power management revenue grew 29.7 percent in 2003 over the previous year, compared to 17.3 percent growth for the industry during the same time period.  National's innovative power management products include best-in-class linear regulators; power monitoring, control and reference ICs; and switching converters, such as high-voltage ICs for DC/DC conversion, switched capacitor converters, lighting management ICs and inductive switching converters.  National's WEBENCH online design tool allows designers to select a power management product, create and analyze a design, and then build custom prototypes that can be delivered within 24 hours.  More information about National’s power management products is available at http://power.national.com
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About National Semiconductor
National Semiconductor, the industry's premier analog company, creates high-performance analog devices and subsystems.  National's leading-edge products include power management circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets include wireless handsets, displays, PCs and laptops.  The company's analog products are also optimized for numerous applications in a variety of electronics markets, including medical, automotive, industrial, and test and measurement.  Headquartered in Santa Clara, California, National reported sales of $1.98 billion for fiscal 2004, which ended May 30, 2004.  Additional company and product information is available at www.national.com
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