TI Home > News Releases

News Releases

National Semiconductor Introduces First Dual-Channel Video Format Converter for High-Definition Digital TVs and Home Theater Products

New Video Format Converter Drives HDTV Screens with up to 1080p Resolution, While Unique TwinD Architecture Provides Secondary Output for Time-shifting or Recording

Apr 18, 2005

NATIONAL ASSOCIATION OF BROADCASTERS CONVENTION, LAS VEGAS, Nevada – April 18, 2005 – National Semiconductor Corporation (NYSE:NSM) today introduced a dual-channel video format converter for high-definition digital television (HDTV) screens up to 1080p (line progressive) resolution, including LCD (liquid-crystal display), plasma and rear-projection television.  Applications include digital televisions, audio video receivers, video processing boxes, digital recorders, up-conversion digital players, high-definition recorders that utilize Blu-Ray and high-definition format discs, personal video recorders and set-top boxes.

"The simultaneous high-definition (1080p) and standard-definition output streams of the TwinD architecture make this device a very user-friendly and cost-effective way to design high-definition consumer devices with highest quality video processing functionality," said Alan Clark, Principal Engineer for Classé Audio Inc., a Québec designer of components for high-end audio and home theater systems.  "Unlike other solutions that provide 1080p outputs through down- and up-scaling of 1080i signals, National's solution is capable of 3D deinterlacing of 1080i to 1080p formats, allowing our CDP-300 DVD player to provide a state-of-the-art image quality for high-resolution, large-panel displays and projection systems."

The AVC2510 dual-channel adaptive video converter accepts PC graphics, as well as standard- and high-definition digital video inputs.  It then processes them to produce high-quality output in any desired standard video format up to 1920 x 1080p resolution.  The converter contains one full-quality 3-D video pipeline and one secondary pipeline that perform scaling to support picture-in-picture and thumbnail functions.  Extensive noise-reduction functions, contrast enhancement and color re-mapping enable optimum image rendering.  The TwinD architecture provides simultaneous output of a primary, high- or standard-definition data stream and a secondary, standard-definition version of the same data stream, allowing easy implementation of a monitoring or time-shifting function.

"Today’s consumers have access to a wide range of video formats, from standard-definition content to high-definition programming," said Dr. Nikhil Balram, chief technology officer for National’s Displays Group.  “The challenge is to format this content and render an optimum image on a wide range of display devices including the new generation of 1080p digital televisions, while providing the ability to time-shift this content.  The AVC2510, the first in a family of adaptive video converters with the unique TwinD architecture from National, was designed to meet this need.”

National Semiconductor and Videon Central, a leading supplier of video solutions are offering applications based on National’s AVC2510 video format converter.  Videon’s universal video converter board will enable the rapid placement of National’s technology into a wide range of video applications, including LCD TVs, audio video receivers, video processing boxes and DVD players.
“National’s AVC2510 provides Videon Central with best-in-class video converter technology,” said Todd Erdley, president and chief executive officer for Videon Central.  “Videon is the first to provide original equipment manufacturer’s in the high-end home theater and consumer electronics markets with a universal video converter board based on National’s AVC2510.  National’s technology, coupled with its outstanding support team, enabled an unparalleled design experience.”

Pricing and Availability
The AVC2510 is packaged in a 240-pin PQFP.  National offers all its packages with a lead-free option.  Samples of the AVC2510 are available now by contacting a National Semiconductor sales or distribution representative.  In 1,000-unit quantities, the AVC2510 is $49 each.  A reference design that includes National’s ADCS9888 video analog front end and LM1085 low-drop-out positive regulators is available by contacting Videon Central via email at
[email protected].

More information about this product is available at http://www.national.com/appinfo/avc/.  For more information on National’s display products, visit http://displays.national.com.  Application diagrams for display products are available at solutions.national.com.

Note to editors:  To view a high-resolution downloadable photo of this product, visit National's photo gallery at http://www.national.com/company/pressroom/gallery/display.html.

About National Semiconductor
National Semiconductor, the industry's premier analog company, creates high-performance analog devices and subsystems.  National's leading-edge products include power management circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets include wireless handsets, displays, PCs and laptops.  The company's analog products are also optimized for numerous applications in a variety of electronics markets, including medical, automotive, industrial and test and measurement.  Headquartered in Santa Clara, California, National reported sales of $1.98 billion for fiscal 2004, which ended May 30, 2004.  Additional company and product information is available at
http://www.national.com.