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National Semiconductor to Highlight New Display Technologies for Digital Television and Portable Devices at SID International Symposium 2005

MEDIA ADVISORY

May 17, 2005

May 17, 2005 - National Semiconductor (NYSE: NSM) will showcase its newest display technologies for digital television and portable devices at the Society for Information Display (SID) conference in Boston, May 22 to May 27.  The company’s program at SID includes a keynote, technical speakers, product announcements and executive interviews.

“National Semiconductor is the technology leader in providing high-performance mixed-signal system solutions for the rapidly growing high-definition television market,” said Jean-Louis Bories, senior vice president of National’s Displays Group.  “Recently, National announced an adaptive video converter that enables dual-channel video format conversion up to 1080p resolution.  In addition, National’s award-winning PPDS™ architecture drives the performance of LCD televisions to greater than one billion colors with accurate color temperature performance.”

National’s Spotlight Products for SID

  • A true 10-bit timing controller and column driver chipset utilizing National’s PPDS™ (point-to-point differential signaling) architecture.  Introduced last year, the PPDS architecture and chipset dramatically simplify the display interconnect to improve performance, enable smaller bezels and add a host of advanced features.  
  • The first two video format converters in a new product family of adaptive video converters.  The converters support dual-channel conversion up to 1080p resolution to provide state-of-the-art image quality for high-definition digital televisions and home theater products.  
  • A flip-style cellular handset demonstration that highlights National’s industry leading lighting (WLED/RGB and Flash), power (OLED sub-display), high-speed serial interface (display and camera) and audio (stereo speaker and Boomer® amplifier) products.  National’s latest Mobile Pixel Link (MPL) display bridge device will be shown along with a QVGA small format display module from a partner. 

National’s Featured Speakers at SID

At the opening keynote, Jean-Louis Bories will discuss the increasing role of electronics in display devices and device electronics:

  • Topic:  From the Shadows to Center Stage: the Emergence of Electronics as the Dominant Arena for Display Innovation
    Date: Tuesday, May 24, 2005
    Time: 9:40 a.m. – 10:15 a.m.
    Location: Hynes Convention Center, Ballrooms A and B

Dick McCartney, principal display technologist for National and general chair of this year’s SID technical conference, will present three sessions, including a seminar on LCD television electronics.  In two separate papers, McCartney will discuss the impact of utilizing PPDS architecture in LCD panels and also will report on its performance.

  • Topic: LCD Television Electronics
    Date: Monday, May 23, 2005
    Time: 10:30 a.m. – 12 p.m.
    Location:  Hynes Convention Center, Room 302
      
  • Topic: A New Driving Method to Compensate for Row Line Signal Propagation Delays in an AMLCD
    Date: Tuesday, May 24, 2005
    Time: 2:20 p.m. – 2:40 p.m.
    Location: Hynes Convention Center, Ballroom A
      
  • Topic: Evaluation Results of LCD Panels Using the Point-to-Point Differential-Signaling Architecture
    Date: Thursday, May 26, 2005
    Time: 4:20 p.m. – 4:40 p.m.
    Location: Hynes Convention Center, Room 304

Dr. Nikhil Balram, chief technology officer for displays and chairman of the display electronics program committee of this year’s SID conference, will present two sessions.   In the short course on the “Fundamentals of Video,” Balram will discuss the principles of signal processing and human vision, and review basic and advanced video processing functions.  During the session on adaptive video converters, he will introduce National’s new video format converters that provide dual-channel format conversion up to 1080p resolution.  The converters provide state-of-the-art image quality for high-definition digital televisions and home theater products.

  • Topic: Fundamentals of Video
    Date: Sunday, May 22, 2005
    Time: 3 p.m. – 7 p.m.
    Location: Hynes Convention Center, Room 302
      
  • Topic: Adaptive Video Converters: a New Family of Video Conversion ICs for High-Definition Audio-Video Systems
    Date: Thursday, May 26, 2005
    Time: 10:40 a.m. – 11 a.m.
    Location: Hynes Convention Center, Room 304

Executive Interviews at SID
National’s speakers will be available throughout SID for meetings with analysts and media.  All meetings will be held in National’s suite at the Sheraton Boston Hotel, 39 Dalton Street, Boston.  Interviews may be scheduled before or during SID by contacting Gayle Bullock at 408-721-2033, 408-464-2516 (cell) or
[email protected].

About National Semiconductor
National Semiconductor, the industry's premier analog company, creates high-performance analog devices and subsystems.  National's leading-edge products include power management circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets include wireless handsets, displays, PCs and laptops.  The company's analog products are also optimized for numerous applications in a variety of electronics markets, including medical, automotive, industrial, and test and measurement.  Headquartered in Santa Clara, California, National reported sales of $1.98 billion for fiscal 2004, which ended May 30, 2004.  Additional company and product information is available at www.national.com
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