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National Semiconductor to Showcase Power Management Innovations at Portable Design Conference and Exhibition

Company Will Introduce New LED Products; Three of National’s Technical Experts Will Deliver Presentations on Power Solutions

Sep 17, 2007

SANTA CLARA, Calif. – September 17, 2007 - National Semiconductor Corporation (NYSE:NSM) will showcase its latest power management technology at the Portable Design Conference and Exhibition in Santa Clara, California, from October 3-4.  The Portable Design Conference is the only industry gathering of design engineers specifically engaged in the development and engineering of portable devices.

In Ballroom J of the Santa Clara Convention Center, National will demonstrate three new power products for LEDs along with its LP5520, the industry’s first RGB LED driver for backlighting which provides better colors on the display and lower power consumption compared to white LEDs.

A third highlight at the show is National’s Adaptive PowerWise® technology that enables intelligent energy management of the processor using adaptive voltage scaling (AVS).  Using National’s Adaptive PowerWise intellectual property integrated onto the processor along with compatible power management integrated circuits (ICs) such as National’s new LP5552 reduces energy consumption up to 70 percent, extending the life of the battery.

In addition to the product demos, National’s technical experts will speak on a range of power management topics at four presentations:

Date:  Wednesday, October 3
Time:  10:25 a.m. – 10:50 a.m.
Topic:  Power Management
Speaker:  Mark Davidson, marketing director, Power Management Division

Date:  Wednesday, October 3
Time:  2:00 p.m. – 2:30 p.m.
Topic:  Power Management Techniques to Extend Battery Life in Portable Devices
Speaker:  Netnarin (Joy) Taylor, senior product marketing engineer, Power Management Division

Date:  Wednesday, October 3
Time:  4:00 p.m. – 5:00 p.m.
Topic:  Panel - Mobile Handset Design Issues
Speaker:  Mark Davidson, marketing director, Power Management Division

Date:  Thursday, October 4
Time:  2:00 p.m. – 2:30 p.m.
Topic:  Implementing Spread Spectrum Modulated Class D Amplifiers Portable Designs
Speaker:  Royce Higashi, staff audio applications engineer, Audio Division

For more information on the Portable Design Conference, visit www.portabledesignconference.com.

About National’s Power Management Products
National solves power management design problems in space- and energy-constrained applications from feature-rich handheld devices through large line-powered systems. From the novice power designer to the power expert, National’s products, people and design tools enable customers to design green-powered systems with complex power supplies in the shortest amount of time. High-performance products include switching regulators such as National’s flagship SIMPLE SWITCHER® family, and application-specific products including white-LED drivers and Power-over-Ethernet controllers. More information about National’s power management products is available at

About National Semiconductor
National Semiconductor, the industry's premier analog company, creates high-value analog devices and subsystems. National's leading-edge products include power management circuits, display drivers, audio and operational amplifiers, interface products and data conversion solutions. National's key analog markets include wireless handsets, displays, communications infrastructure, medical, automotive, industrial, and test and measurement applications. Headquartered in Santa Clara, Calif., National reported sales of $1.93 billion for fiscal 2007, which ended May 27, 2007. Additional company and product information is available at www.national.com