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National Semiconductor Announces PowerWise Brand for Its Line of Energy-Efficient, High-Performance Analog Products

PowerWise Line Helps Design Engineers Identify Solutions for Energy-Efficient Systems

Sep 20, 2006

September 20, 2007 - Leveraging its heritage and expertise in creating energy-efficient integrated circuits (ICs), National Semiconductor Corporation (NYSE:NSM) today unveiled its PowerWise® brand to designate the company’s line of energy-efficient, high-performance power and analog signal-path products. 

National’s PowerWise brand signifies:

  • Products with individually outstanding performance-to-power ratios   
  • Products that provide an energy-efficient design when combined with other National PowerWise ICs   
  • National’s Adaptive Energy Management intellectual property

To system design engineers, energy efficiency is defined by a smaller energy footprint, less heat generation, and, in portable devices, longer battery life.  To make it easier for these design engineers to find the most energy-optimized ICs available, National is classifying its power management and signal-path products with outstanding performance-to-power ratios and adding them to its PowerWise line.  National will continue to launch new PowerWise products, beginning with a new family of high-speed amplifiers next week. 

Effectively managing power consumption continues to be an issue of growing importance for system designers.  For example, electricity costs at data centers worldwide exceed $7 billion (U.S.) per year, and that number is expected to grow as trends like mobile video drive the need for higher bandwidth and storage (Information Week).  Through numerous pioneering products and processes, National’s ICs more effectively manage power throughout the entire video-distribution system and in the client device (e.g. mobile handset, personal media player, television, etc.).  This results in less energy consumed overall and longer battery life. 

National is uniquely positioned to enable energy-efficient systems with its leadership in power management products and design tools; innovation in high-performance, analog signal-path products; proprietary low-power analog process and packaging technologies; and rich portfolio of intellectual property.

Going forward, National will further develop its PowerWise product families, suite of tools, online simulators and documentation to assist customers with their energy-efficient designs.  In addition, National will partner with leading technology providers to provide low-power, end-to-end design solutions.   

About National’s PowerWise Brand
National’s PowerWise brand reflects the company’s energy-efficient product portfolio.  It signifies products with outstanding performance-to-power at the component level, as well as products that provide an outstanding, energy-efficient solution when coupled with other National parts.  National’s PowerWise family of products features energy-efficient power management, operational amplifiers, interface and data conversion products.  For more information about National’s PowerWise brand, visit: national.com/powerwise.

About National Semiconductor
National Semiconductor, the industry's premier analog company, creates high-value analog devices and subsystems.  National's leading-edge products include power management circuits, display drivers, audio and operational amplifiers, interface products and data conversion solutions. National's key analog markets include wireless handsets, displays, communications infrastructure, medical, automotive, industrial, and test and measurement applications. Headquartered in Santa Clara, Calif., National reported sales of $1.93 billion for fiscal 2007, which ended May 27, 2007.  Additional company and product information is available at www.national.com