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National Semiconductor Wins Design News Golden Mousetrap Award in Analog Control Category For Third Consecutive Year

Industry’s Fastest, 3-Channel, 16-bit Analog Front End with CCD Timing Generator, Serial LVDS Outputs Increases Color Copying Speed for Multi-Function Peripherals

Sep 25, 2007

September 25, 2007 - Design News Magazine named the LM98714, an analog front end (AFE) from National Semiconductor Corporation (NYSE:NSM), its Golden Mousetrap Award winner in the analog control category.  The AFE improves the performance of multi-function peripherals (MFPs) targeted at small office environments, allowing color copying speeds exceeding 40 pages per minute. This is the third consecutive year that National has won this award. Previous award winners include the LMH1251 video converter and the Mobile Pixel Link interface and chipset for camera phones and small-format displays.

For more than 20 years, the Design News Awards have recognized the most significant individual and corporate technical achievements in the electronics community.  Design News, a Reed Business publication, is distributed monthly to more than 170,000 engineers who design products ranging from motion control to spacecraft. The September 24 edition of Design News features this year’s winners.

“Today, the only option for high-speed color copying is a large and expensive office machine about the size of a filing cabinet,” said Antonio Visconti, vice president of National Semiconductor’s Data Conversion Division.  “National’s LM98714 AFE enables new, cost-effective architectures that achieve high copying speeds in smaller, desktop-size machines. Its combination of features lets designers place the AFE directly on the CCD board, which optimizes system partitioning and reduces electro-magnetic interference (EMI), while enabling high-speed copying.”

About the LM98714 Analog Front End
Introduced in October 2006, the LM98714 is the industry’s first AFE to offer three-channel, 16-bit operation with an integrated CCD (charge-coupled device) timing generator and serial LVDS (low-voltage differential signaling) outputs for the multi-function peripheral (MFPs) and document scanner markets. The 45 mega-sample per second (MSPS) LM98714 offers the industry’s best signal-to-noise ratio (SNR) of 74 dB and the industry’s lowest power consumption of 505 mW.  This performance also makes the AFE well-suited for use in bank-note readers, high-speed document scanners, facsimile equipment, and flatbed and handheld color scanners.

Note to editors:  To view a high-resolution downloadable photo of National’s LM98714, visit National's photo gallery at http://www.national.com/company/pressroom/gallery/dcs.html.

Product Information
The LM98714 is available now in a 48-pin TSSOP package and priced at $6.60 in 1,000-unit quantities.  For more information about the product, including how to order samples and evaluation boards, please visit http://www.national.com/pf/LM/LM98714.html.

About National Semiconductor

National Semiconductor, the industry's premier analog company, creates high-value analog devices and subsystems. National's leading-edge products include power management circuits, display drivers, audio and operational amplifiers, interface products and data conversion solutions. National's key analog markets include wireless handsets, displays and a variety of broad electronics markets, including medical, automotive, industrial, and test and measurement applications. Headquartered in Santa Clara, Calif., National reported sales of $1.93 billion for fiscal 2007, which ended May 27, 2007. Additional company and product information is available at

www.national.com

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