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National Semiconductor's 3 Gbps SDI SerDes Wins EDN Innovation of the Year Award

LMH0340 Serializer and LMH0341 Deserializer Selected for Outstanding Innovation in Mixed-Signal ASSP

Apr 16, 2008

April 16, 2008 – EDN Magazine selected National Semiconductor’s (NYSE:NSM) multi-rate 3 Gbps serial digital interface (SDI) SerDes chipset from hundreds of entries as mixed-signal application-specific standard product (ASSP) innovation of the year in its 18th Annual Innovation Awards. EDN announced the winners at a ceremony on April 14 in San Jose, Calif. Instituted in 1990, this awards program honors the outstanding electronic products and technologies that have shaped the semiconductor industry over the past year.

National’s LMH0340 and LMH0341 are the industry’s first discrete SDI serializer and deserializer to support the new 3 Gbps SDI specification, SMPTE 424M, defined by the Society of Motion Picture and Television Engineers (SMPTE). They enable the broadcast equipment industry to develop systems that support transmission and processing of serial, uncompressed 1080p60 high-definition (HD) video, progressive format.

“We are honored to receive this recognition from EDN Magazine,” said Erroll Dietz, vice president of National’s Interface Division. “Awards such as this one, coupled with the enthusiastic market reception for our SDI SerDes, are the true measure of the collaboration and customer-focus of our design, manufacturing, test and marketing teams.”

The chipset’s innovative architecture uses a proprietary technique to reduce the parallel bus between the serializer and field-programmable gate array (FPGA) from a 20-bit single-ended interface to a 5-bit low-voltage differential signaling (LVDS) interface. This breakthrough reduces electromagnetic interference (EMI) and simplifies board layout by reducing the number of traces between the serializer, deserializer and FPGA. They are designed for use with both high-end and low-cost FPGAs for maximum flexibility. In addition, the LMH0340 and LMH0341 deliver industry-leading performance in jitter tolerance, jitter transfer, integration, flexibility and physical size. For more information on National’s SDI SerDes, visit http://www.national.com/news/item/0,1735,1249,00.html.

Selection Criteria
Nominees for the Innovations of the Year category must demonstrate innovation that resulted in a significant advance in technology or product development and have shipped in volume in the 2007 calendar year. EDN's worldwide audience of electronics engineers and engineering managers voted by online ballot to select the ultimate winners from among the finalists. EDN’s editorial staff and the EDN Editorial Advisory Board also take part in determining the final winners.

About EDN and EDN.com
EDN serves the vital information needs of design engineers and engineering managers worldwide. EDN.com delivers a three-dimensional view of the electronics industry via news coverage, strategic business information, and in-depth technical content. (www.edn.com). EDN is published by Reed Business Information (www.reedbusiness.com/us), the largest business-to-business publisher in the U.S. and a member of the Reed Elsevier Group plc (NYSE: RUK and ENL) – a world-leading publisher and information provider.

About National Semiconductor
National Semiconductor, the industry's premier analog company, creates high-value analog devices and subsystems. National's leading-edge products include power management circuits, display drivers, audio and operational amplifiers, interface products and data conversion solutions. National's key analog markets include wireless handsets, displays, communications infrastructure, medical, automotive, industrial, and test and measurement applications. Headquartered in Santa Clara, Calif., National reported sales of $1.93 billion for fiscal 2007, which ended May 27, 2007. Additional company and product information is available at www.national.com.