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InformationWeek Names National Semiconductor Most Innovative Technology Organization

Publication Recognizes National for Initiatives That Enhance Productivity, Collaboration

Sep 18, 2008

Sept. 17, 2008 - InformationWeek (InfoWeek) has named National Semiconductor Corp. (NYSE:NSM) the most innovative technology organization in the U.S., topping a list of 500 organizations. InfoWeek recognized National for the company’s expanded technology solutions that enhance productivity and customers’ time to market as well as innovative communication tools that strengthen employees’ ability to communicate more efficiently internally and externally with customers, suppliers, and technology partners. In 2007, InfoWeek named National the second most innovative technology organization.

National’s Advances in Information Services (IS)
National has made many significant I.S. advances during 2008, particularly in efforts to extend innovative solutions to customers.  For example, National’s I.S. experts created “Virtual Inventory,” which allows distributors to quote delivery status to end customers using their standard in-house systems. When customers inquire about a new product, they may be looking at a distributor’s inventory, or they may be looking directly at National’s Virtual Inventory, thus cutting out the middle-man and ensuring the part is in stock. When using the Virtual Inventory system, National assures its distributors a world transit time in one to three days, with an end consumer delivery date in as little as two weeks. 

“With Virtual Inventory, we can cut new product supply chain inventory by 50 percent,” said Ricky Mah, National’s vice president of Central Planning and Production Control.  “This state-of-the-art system allows for real-time inquiries and incorporates our Web services, a first at National.”

Other I.S. innovations recognized by InfoWeek stem from National’s executive team’s desire to strengthen collaboration internally. This provided the I.S. team with the idea to create the “Collaboration Toolbox.”  National’s experts designed the Collaboration Toolbox as an innovative way to leverage existing tools and add new ones, including GoTo Meeting, Sametime chat client, Skype’s voice over internet protocol (VoIP), and videoconference networks made easy by a Citrix Systems application. A single launch pad was developed for consolidation by utilizing the development kit within Google Desktop, making the Collaboration Toolbox easy to find and easy to use.

The tool has been designed to easily swap new technologies in and out as they emerge, enabling National’s employees to stay on the cutting edge of technology. The Collaboration Toolbox was successfully launched along with training programs and a new collaboration website, both of which accompanied the tool to ensure a smooth transition.

“We are proud to be recognized by InfoWeek for the second consecutive year as we continually create and implement initiatives to boost productivity and communication as well as help our employees to innovate and collaborate,” said Ulrich J. Seif, National’s CIO and senior vice president of Supply Chain Services.

InformationWeek’s 500 most innovative technology organizations is the publication’s assessment of the nation’s most innovative users and developers of products to increase business technology, which it has been doing for the past 20 years. To be ranked, a corporation must accrue an annual revenue of at least $500 million, complete an application on technology initiatives and priorities, and complete a series of essay questions. InfoWeek editors compile the annual list by reviewing the success of IT elements such as business spending plans, budgets, business-technology strategies, investments and administrative practices. Lisa Smith, a writer for InfoWeek, addressed how the publication assembles their list in an article stating, “It’s not just the biggest IT spenders—accomplishment is what really matters.” 

About National Semiconductor
National Semiconductor creates energy-efficient analog and mixed-signal semiconductors. Its PowerWise® products enable systems that consume less power, extend battery life, and generate less heat. Headquartered in Santa Clara, Calif., National reported sales of $1.89 billion for fiscal 2008 which ended May 25, 2008. Additional company and product information is available at www.national.com.