TI Home > News Releases

News Releases

National Semiconductor Appoints Simon Yu Vice President and Managing Director for Asia Pacific Region

Nov 4, 2008

November 4, 2008 – National Semiconductor Corp. (NYSE:NSM) announced today it has named Simon Yu vice president and managing director for the Asia Pacific region.  Yu will be in charge of all sales and marketing functions in Asia Pacific, covering China, Taiwan, Korea, the ASEAN countries, ANZ and India.  Reporting to Suneil Parulekar, senior vice president of Worldwide Marketing and Sales, Yu replaces Martin Kidgell who left the company in May 2008. 

Yu joins National from Arrow Electronics Asia where he served as senior vice president of Arrow North Asia Region for the last two years.  He has more than 20 years of sales and marketing experience in the electronics industry with extensive experience in growing market share in Greater China and other parts of the Asia Pacific region.



About National Semiconductor

National Semiconductor creates energy-efficient analog and mixed-signal semiconductors. Its PowerWise® products enable systems that consume less power, extend battery life, and generate less heat. Headquartered in Santa Clara, Calif., National reported sales of $1.89 billion for fiscal 2008 whic