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China Electronics News Names National Semiconductor One of Top 10 Most Popular Brands in China

Apr 8, 2010

April 8, 2010 - National Semiconductor Corp. (NYSE:NSM) has been named one of China Electronics News’ top 10 most popular semiconductor brands in China.

China Electronics News recognized companies who have proven successful for their brand influence, sales revenue, product performance, service and localization efforts in China in 2009.

“National Semiconductor is continuing to focus on innovative products for fast-growing key markets. National Semiconductor’s perception in China market has been proved right and, based on this understanding, pragmatic strategies have also been wisely executed. This enables the company to undergo rapid development and pursuit of its solid and excellent brand image in China,” says Liu Dong, editor-in-chief of China Electronic News.

“It is a great honor to be named as one of the top 10 most popular semiconductor brands in China,” said Clifton Ho, General Manager of China, National Semiconductor. “National Semiconductor is fully committed to the Chinese market. We listen to our customers to determine what they need. This prestigious award inspires us to continue our pursuit for excellence, to continue to provide the best products and services to meet the needs of an ever-growing clientele in China.”

Broadcom, Freescale, Fujitsu, NXP, Renesas, ROHM Semiconductor, Texas Instruments, Triquint Semiconductor and Xilinx were also included in China Electronics News’ top-brands list.

About China Electronics News
China Electronics News, under the supervision of the Ministry of Industry and Information Technology (MIIT), is the most authoritative media in China's electronics information Industry. The newspaper focuses on economics and technology to explain the latest developments in government policies guiding the electronics industry as well as to report the latest science and technology developments in the electronics industry. It has a circulation of 200,000 in China.

About National Semiconductor
National Semiconductor is a leader in analog power management technology. Its products include easy-to-use integrated circuits, PowerWise products that enable more energy-efficient systems, and SolarMagic products which improve the energy output of solar arrays. The company celebrated its 50th anniversary last May. Headquartered in Santa Clara, Calif., National reported sales of $1.46 billion for fiscal 2009. Additional information is available at www.national.com.