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Texas Instruments inspires innovation at ESC Boston

Sep 15, 2010

WHAT:          Texas Instruments Incorporated (TI) will showcase the latest solutions for a variety of applications, including video analytics, remote energy monitoring, consumer electronics, industrial control and mobile devices at booth #901 during the Embedded Systems Conference (ESC) in Boston, Mass. Five TI experts are scheduled to speak on topics ranging from design considerations faced by robotics developers, to leveraging Twitter in the embedded marketplace. Additionally, TI will host a free sponsored session regarding easy DSP development for TI’s heterogeneous SoCs and, in cooperation with Microsoft, will feature a workshop on how to Build Your Own Electronic System (BYOES) with the BeagleBoard-xM open source development board and Windows Embedded Compact 7.

Stop by TI’s booth at the show and check out our industry-leading demos.  While you’re there, participate in the “PhoTIgraph Yourself at ESC Boston” contest and be entered to win great prizes, including an Apple® iPod Nano® and an iPad®! For rules and eligibility requirements, visit www.ti.com/escbst-tweet.

WHEN:          September 20-23, 2010

For conference information, please see:   http://esc-boston.techinsightsevents.com/


WHERE:       ESC Boston

   Hynes Convention Center

   Boston, Mass.


CONNECT:    Follow TI on Twitter: www.ti.com/twitter

                        Become a fan of TI on Facebook: www.ti.com/facebook

    Engage with engineers and TI experts on the TI E2E™ Community: e2e.ti.com/



Monday, September 20

8:00 a.m.         BeagleBoard-xM hardware and OS overview, architecture, features

In this half-day hands-on BYOES track hosted by TI’s Jason Kridner and Microsoft, participants will learn about the BeagleBoard-xM and its ARM® Cortex™-A8-based OMAP3530 processor. Participants will also receive an overview of the Windows Embedded Compact operating system.


Tuesday, September 21

8:00 a.m.         Presentation: Power 101: Power design for embedded systems

TI’s Peter James Miller will discuss power supply basics and how to make informed power supply technology and architecture choices. Location:  Room 103.

10:00 a.m.       Announcement: DesignStellaris 2010 winners

Learn how far Stellaris® Cortex-M3-based MCUs have taken developers all over the world, as TI announces winners for DesignStellaris 2010 in room 205. Hundreds of entries from 60 countries presented solutions. Find out who takes home the big prize and also enter into a drawing to win a Stellaris Development Kit.


4:00 p.m.         Panel discussion: Advancing robotics: Challenges, solutions and education

                        This panel will discuss the challenges faced by robotics developers, as well as the role robotics is playing in the development of future engineers.  Join NI, FIRST and TI’s Jean Anne Booth in the ESC Theater.


4:30 p.m.         Presentation: Throwing the switch: Beyond the LDO

Stop by room 207 for Peter James Miller’s discussion on what switch mode power supplies can offer an embedded systems designer when developing SMPSs.


Wednesday, September 22

2:00 p.m.         Sponsored session: Easy DSP development for TI heterogeneous multicore SoCs

                        Head to room 109 to learn about new software development tools from TI that allow developers to easily partition their code on TI’s DSP+ARM multicore SoCs. TI’s Daniel Allred will host this session.


2:00 p.m.         Panel discussion: System design by description, configuration and adaptation

Featuring TI’s Jason Kridner, this advanced panel discussion will take place in room 202.


2:00 p.m.         Panel discussion: Using Twitter in the embedded marketplace

Moderated by OpenSystems Media’s Patrick Hopper, this discussion features TI’s Adrian Valenzuela. Panelists will discuss how vendors use Twitter to build their influence in the ESC Theater.


4:30 p.m.         Presentation: eZ430-Chronos: Teardown of a reprogrammable wireless watch development tool

                        Come to room 208 to learn about all the components in the eZ430-Chronos kits and the currently available software projects from TI’s Adrian Valenzuela.


Thursday, September 23

12:00 p.m.       Workshop: eZ430-Chronos

Stop by room 208 for the chance to work with the eZ430-Chronos, learning about its functionality and components, how to reprogram the kit and where to find the problem-solving resources. TI’s Adrian Valenzuela will lead this session. The first 75 attendees receive a free Chronos.



Microcontrollers:  Experience the latest from TI’s ultra-low power MSP430™, Cortex-M3-based Stellaris and real-time control C2000™ MCUs, with featured demos on remote energy monitoring, digital LED control, wireless connectivity, industrial automation and more.


ARM microprocessors: Stop by and demo the Sitara™ AM18x and AM37x MPU evaluation modules (EVMs) as well as the OMAP35x-based Flash Board low-cost development and prototyping platform to simulate the industrial control, graphics and Human Machine Interface (HMI) capabilities of these devices.


Digital video processors: Learn about a range of digital video applications by demoing the Embedded USB Camera Development Kit and Z3 Technology’s Z3-DM368-MOD based on the DaVinci™ DM368 video processor.


Open source development boards:  Stop by TI’s Community Table to demo the open source development boards -- BeagleBoard, BeagleBoard-xM, HawkBoard and LeopardBoard365.


DSP+ARM and DSP software development tools: Learn about a variety of embedded tools that help developers get started on TI’s DSP+ARM and DSP processors.


Wireless:  Check out TI’s accelerometer-based game demo, which shows data communications streaming via Bluetooth technology between two MSP430+Bluetooth evaluation kits. You can also demo TI’s WiLink™ 7.0 solution using Dynastream’s ANT+ ultra-low-power protocol.


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